Jonathan helps Drac modernize the hotel by suggesting that the team use social media to promote the hotel and recommending that the acts be updated since they do not appeal to the new human market segment. Finally, he teaches Drac how to use modern methods of communication, such as texting on a smartphone.

Cory has a discussion with his class about social media and how it impacts their lives. The discussion covers topics such as online anonymity and how the availability of information on the internet has led to the prevalence of short-lived content. He encourages his students to focus on what is really important and to think for themselves.

Taylor joins a social network called Clicksters that everyone at school uses. Her friends help her set it up, and Taylor quickly becomes heavily involved in the website.

Enlightenment philosopher Jeremy Bentham famously theorized that, with his Panopticon device, people could be controlled because they would believe they are being observed. In this dystopia, people are rated by peers and are therefore never off, never anonymous, and always observed.

Barney is at his locker while the other kids play with their bots. He gets scared by one of the bots, which causes everyone to look at him. Another classmate then asks him if he has a bot yet.