Jonathan helps Drac modernize the hotel by suggesting that the team use social media to promote the hotel and recommending that the acts be updated since they do not appeal to the new human market segment. Finally, he teaches Drac how to use modern methods of communication, such as texting on a smartphone.

Cory has a discussion with his class about social media and how it impacts their lives. The discussion covers topics such as online anonymity and how the availability of information on the internet has led to the prevalence of short-lived content. He encourages his students to focus on what is really important and to think for themselves.

Barney has a conversation with his family about why no one is at his birthday party. He explains that people would have come if he had a B Bot, but his family cannot afford one.

Barney is at his locker while the other kids play with their bots. He gets scared by one of the bots, which causes everyone to look at him. Another classmate then asks him if he has a bot yet.  

Peter's workplace has trouble marketing to millennials. They hire an outside "expert" to try and connect with millenials, to hit their target demographic