The CEO of Bill.com emphasizes the need for innovation in small business. He talks about his own style of innovation. He also continues to discuss where people need to innovate, and how to do it.
The founder of brightwheel introduces his product to the Sharks. He impresses with his model, and his vision. The specifics surrounding his business excites the sharks, entering a new space of business.
Elaine comes up with the idea of selling only the top parts of muffins; within days her old boss has opened a muffin-top store, capitalizing on her idea. Elaine needs protection for her idea, which is the role of the patent/trademark system.