While walking through his cornfield one evening, Ray hears a voice whispering, "If you build it, he will come." Ray continues hearing the voice before finally seeing a vision of a baseball diamond in his field. However, his brother-in-law, Mark, cannot see the baseball players and warns Ray that he will go bankrupt unless he replants his crops. While in the field, Ray hears the voice again and is torn on what to do. Ray is the ego, the voice is the superego, and Mark is the id.

Illustrates Sigmund Freud's theory on the human psyche with Donald Duck. Donald is the ego, the Angel is the superego, and the Devil is the id.

Kronk talks to his shoulder angel and shoulder devil. The Angel is the superego, the Devil is the id, and Kronk is the ego.

Kramer and George go out to dinner, and Kramer, on behalf of George's girlfriend, Allison, talks about their relationship. Allison wants to break up with George. In his disappointment, George speaks to Kramer as if Kramer is Allison.

Hank provides some background on Sigmund Freud and his career. He discusses Freud's theory of psychoanalysis and explains why the theory was revolutionary.