Don Draper makes a persuasive statement to Dow Chemical on why it should partner with his advertising agency instead of a competing agency. He articulates that Dow Chemical isn't actually happy with 50% market share, despite its claims, and that he will work hard to help the company capture a greater share of the market.
Joey is visited by an encyclopedia salesman who is rather persuasive. The salesman impresses Joey with the books and tries to convince Joey to buy the entire set. He can't afford it but with the fifty dollars he does have, he chooses to buy one book since the salesman got him so hooked.
Chris talks to a doctor that is interested in purchasing stock and uses strong persuasion tactics to convince him to lock in the deal. In the process of closing the deal, he builds strong rapport with the customer.
The significance of a product is highlighted if it can bring utility to a large community of people over a long period of time. Social entrepreneurship involves recognizing and executing an opportunity to improve the livelihood of others.