Smoke emits from the kitchen in Hooper's Store, and Alan and Maria take the proper fire safety precautions: Alan tries to set it out with the fire extinguisher, and Maria calls the fire department. When they arrive, the firefighters explain what both kids and adults should do when there is a fire. One of the firefighters, Bill, explains to Elmo the function of each piece of equipment that he wears to alleviate Elmo's fear of firefighters.
When employees are putting in just enough effort to prevent themselves from getting fired, it is a good indication they are in need of a little motivation. Companies need to understand what motivates their employees - examples include monetary rewards and social mobility - then adapt to implement the correct incentives.