When a product is in high demand, a manufacturer is obligated to charge a little more to pay back the investors who took a risk on the product.
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The office holds a garage sale, and Dwight sets a goal to trade his way up from a thumbtack to the most valuable item in the garage sale. He uses clever rhetoric to trade up to a telescope, but through effective marketing, Jim drives his demand towards a "magic" packet of beans.
Anna visits Wandering Oaken's Trading Post and Sauna, where he is selling summer items during the cold winter. Anna expresses demand for winter garments, but Oaken has limited stock. When Kristoff enters the store, he states that he sells ice for a living, to which Anna responds is a tough business to be in currently.