08:10 - 10:11
2m 1s
Explains how k-anonymity can be used to conceal people's identities in a dataset, and presents the case of the Golden State Killer's identification via genetic big data to draw attention to the issue of consent in data collection.
Video Transcript
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Illustrates how organizations like Planned Parenthood and the Trump campaign used big data to find specific populations to target with political advertisements and messages.
Uses an example to show how data collection can be unethical.
Discusses the usage of genetic data by law enforcement and the medical industry, and describes how genetic data can be used to find violent criminals.
Illustrates how ethically questionable data collection occurs in daily life.
Explains how measures like ensuring representation in data and algorithmic transparency attempt to reduce the amount of bias in the algorithm.