The team behind the popular show, Itchy & Scratchy, holds a focus group with Bart, Lisa, and other kids from Springfield to learn what kids like and dislike about the show. The kids respond positively to the clips shown to them, and the team gathers more information on what they would like to see in the show.

Hooli conducts a focus group for its new operating system, Nucleus. The focus group participants don't have positive first impressions.

Over dinner, Bartleby tries to explain to his parents why it's not necessary for him to go to college. He argues that it's fiscally irresponsible to do so. His parents don't understand and tell him that he has to attend college in order to succeed in life. Bartleby gives examples of successful people who didn't attend college, but it doesn't change his parents' mind.

Eddie relocates the sales meeting to the bathroom and gives the team a sales pitch. He convinces the team of the huge advertising opportunity that is available to the company.

Kevin asks Oscar questions about how he can use the money received from a loan, and Oscar states that it would be fraud if he didn't use it for the stated purpose. Kevin visits the bank to get a loan for his ice cream store, but he is turned down because his business plan is not convincing.